WORKS
Brand Identity, Interactive Installation, Generative Design, Booklet Design, Web Design, Modular Typeface Design
Publication Design, Poster Series, Experimental Installation
Hospitality Brand Identity, Publication,
Way Finding Design, Web Design
PLAYGROUND
About
Resume
Linkdln
Email
Instagram
©Bella Han Wang 2024 all rights reservedGAGOSIAN
Brand Identity, Interactive Installation,, Generative Design, Booklet Design, Web Design, Publication, Modular, Modular Typeface Design
Brand ConceptThe new GAGOSIAN identity adopts a neutral, structured, and geometric design approach, ensuring the visual system supports the diverse works of artists without overshadowing them. This adaptable and inclusive framework is applied across various dimensions of the brand.
For the Acid-free Art Book Market, a micro-event under the GAGOSIAN umbrella, the design explores a bold and experimental palette. A modular typeface was developed to enhance versatility and reflect the innovative spirit of the event.
This updated system balances GAGOSIAN's established legacy with flexibility for future growth, fostering harmony between the brand and its artistic collaborations.
Logo DesignA modular logo for GAGOSIAN, built on minimal geometric structures to ensure adaptability and neutrality, supporting the brand’s inclusivity and alignment with diverse artistic works.
Interactive Installation
digital codeA system that live-streams and organizes images and sounds from GAGOSIAN galleries worldwide, extracting primary colors to generate dynamic compositions.
actual installationA structure of 48 canvases displaying live-streamed visuals, merging traditional materials with GAGOSIAN’s global identity.
Poster Design
poster seriesA bold typographic system combined with minimal guides to balance structure and freedom, emphasizing Larry Gagosian’s influence and the brand’s rising prominence in the art world.
informational posterA calendar showcasing GAGOSIAN's events for the upcoming year, featuring extracted color palettes from event visuals to organize information.
Booklet DesignApplies the established system to another medium, incorporating elements from the micro-brand identity.
Website DesignAn interactive online platform showcasing the system's adaptability, featuring dynamic layouts, extracted color palettes, and curated content from GAGOSIAN's global galleries and events.
Spacial DesignA modular wayfinding structure combining navigation and visual identity, integrating directional cues with the GAGOSIAN system in a cohesive spatial design.
Micro Brand: Acid-free Los Angeles Art Book MarketAcid-free Los Angeles Art Book Market is an event showcasing independent art book publishers, featuring experimental designs and a bold visual identity as part of GAGOSIAN's brand system.
Modular Typeface DesignA typeface designed for Acid-free Los Angeles Art Book Market, inspired by the spines of books on a shelf. The tall proportions, three times the height of standard fonts, reflect the order and variation of books while creating a bold visual statement.
GAGOSIAN's new identity system provides a unified framework that supports artistic expressions and expands the brand’s presence across various platforms. Each application reinforces its role in the global art world.
A hypothetical rebrand project instructed by Miles Mazzie, Ali Torbati, and Geoff Brewerton.
Effortless Days