WORKS
Brand Identity, Interactive Installation, Generative Design, Booklet Design, Web Design, Modular Typeface Design
Publication Design, Poster Series, Experimental Installation
Hospitality Brand Identity, Publication,
Way Finding Design, Web Design
PLAYGROUND
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©Bella Han Wang 2024 all rights reservedDEAD SEA
Packaging Design, Brand Identity
Mission StatementEmbracing self-compassion, self-care, and self-love, this rebrand offers therapeutic, timeless, and rejuvenating care. Each product bridges inner beauty and outer care, permeating deeply to nurture the skin with a fluid and visceral experience.
Visual Inspiration
dead sea | planets | art | religion | meditation | texture and pattern | graphicsA collection of visual references exploring themes of form, color, and materiality to guide the brand’s sensory and timeless aesthetic.
Brand Attributes
The brand is rooted in qualities that evoke healing, renewal, and a connection to both body and spirit, forming the foundation for its design and user experience.
face cream
face cream
face cream
face cream
face cream
face cream
Therapeutic
Timeless
Visceral
Permeating
Fluid
Rejuvenating
Logo Design
The Dead Sea logo redefines self-care and self-compassion through a bold reinterpretation of Bodoni 72. Subtle obstructions highlight specific serif features, preserving legibility while celebrating individuality. This design reflects the brand’s philosophy: every part of the body deserves equal care and attention.
With its timeless structure and thoughtful details, the logo bridges the tactile experience of the product line, inviting users to embrace holistic well-being and inner beauty.
Form ConceptInspired by human body cross-sections, each piece reflects inclusivity through forms that are similar but different. Shapes vary from the chest to the back or the navel to the waist, designed to fit comfortably in hand and engage with the body’s natural contours, enhancing a visceral experience.
Color Palette
Inspired by the diversity of human hair and skin tones, with soft greens representing vitality and a vibrant accent drawn from the vivid hues of the Dead Sea.
Final DesignThe series takes its form from cross-sections of different body parts, emphasizing similarity and individuality—mirroring how our bodies share the same structure yet appear unique. Each shape and scale invites users to connect with their bodies, fostering care and attention through sensory experiences that bridge the inner and outer self.
face cream
body scrub
roll on
facial scrub
facial spray
travel kit
MaterialsInspired by the ocean, matte Sea Glass forms the exterior with a small glossy Chitosan accent at the cap-body junction. Both materials are marine-derived, natural, and eco-friendly, reflecting the emphasis on natural purity and internal care.
Sea Glass
Sea Glass is durable, moisture-resistant, and eco-friendly, reflecting Dead Sea’s purity and sustainable values. Selected for both the bottle and cap, its frosted finish highlights the brand’s minimalist aesthetic while ensuring functionality and durability. Designed to withstand humid environments, it seamlessly ties the product’s purpose to its sustainability commitment.Chitosan
Chitosan, derived from sustainably sourced shrimp and crab shells, is used for Dead Sea’s brightly colored bottle necks and key components. Lightweight, durable, and biodegradable, it complements the brand’s commitment to eco-conscious innovation. Its vibrant finish and natural origin enhance both the functional design and environmental values.
Creative Direction
Each product is brought to life underwater, capturing its fluid essence as it floats and breathes.
Before vs. After
A hypothetical rebrand project instructed by Ania Borysiewicz.
GAGOSIAN