Bella Wang 

graphic designer

WORK

Longitude 131°

Hospitality Brand Identity, Publication, Way Finding Design, Web Design

Effortless Days

Publication Design, Poster Series, Experimental Installation

GAGOSIAN

Brand Identity, Interactive Installation, Generative Design, Booklet Design, Web Design, Publication, Modular Typeface Design 

Dead Sea

(work in progress)Packaging Design, Brand Identity

Museum Date Guide
Map Design




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©Bella Han Wang
2024 all rights reserved
Effortless Days
Publication Design, Poster Series, Experimental Installation



Book Concept

Exploring the impact of consumerism on women's personal aesthetics, 
this project encourages a deeper connection with individual style and identity. By weaving together historical references and cultural insights, 
it challenges traditional consumer-driven narratives, offering a space 
for women to redefine their relationship with fashion and beauty. 
Through thoughtful design, it presents a journey toward self-expression and empowerment, fostering a more intentional and personal approach 
to aesthetics.
Specifications
 Page Count: 208
Book Ratio: 0.67
Dimensions: 7 x 10.5 inches
Inspiration: Inspired by designer brands' shopping bag sizes for small accessories, simulating a solid shopping bag.
Binding & MaterialsI worked with a top binding studio in China to ensure quality, using 
my own thin thread that perfectly matched the fabric. The French link binding and tactile cover material were key design elements, complemented by a carefully chosen receipt-like paper. The vibrant red color was selected to mimic SALE signs, capturing attention and 
reflecting the pressures, desires, and brand worship associated with consumerism. I believe every individual creates their unique value 
rather than being defined by commodities.

French link binding
Wax thread

0.45mm hand-stitched flat
Brillianta 4070
Receipt paper

light weight coated paper white 70g
Mohawk superfine ultra white smooth

printing paper 100 lbs/148 g
Wrap board flush with paper
Selected Interior SpreadsThe book critiques brand worship through luxury history, sustainable fashion, and decluttering concepts. A mix of modern typefaces and simple lines symbolize beauty in simplicity, while relevant artists, data, and concepts are woven throughout to engage the audience.

Poster Series DesignHighlighting the consumerism cycle, the poster series explores the endless desire for brand worship, from instant gratification to the accumulation of material goods.


image making process – MidJourneyCreating images for the first 2 posters involved over 500 iterations, each step refining the final vision and inspiring the project's direction.


posters in context

Experimental InstallationThe long receipt symbolizes the flow of consumption and the cycle of consumerism. Its continuous form reflects the accumulation of experiences and desires linked to brand worship, inviting viewers to consider their own relationship with consumption and personal value.

Effortless Days challenges the narratives of consumerism, encouraging a thoughtful exploration of personal aesthetics and the value of individuality. By weaving together history, design, and personal reflection, it invites readers to redefine their relationship with consumption and discover beauty in simplicity.